Barrier-defying and trailblazing group, Eslabon Armado, will take the stage at the first-ever NBA Con on July 9 with a captivating performance as they pioneer the innovative event. The show, powered by Amazon Music, will be a three-day event that will unite the world of basketball and live music in a never-before-seen fashion.
The event will take place from July 7 to 9 at the Mandalay Bay Convention Center in Las Vegas, NV. Alongside the record-setting group, NBA Con’s star-studded line-up includes the likes of 2Chainz, BLXST, AJR, Armani White, and DJE Rock, all of whose music has impacted NBA basketball.
Eslabon Armado is no stranger to pioneering new and exciting trends. With the dominance of their No. 1 Billboard Global 200 smash hit, «Ella Baila Sola», an influx of Regional Mexican music began taking over charts across the world. In addition to kicking off this revolutionary event, the group will headline the Crypto Arena and deliver a show-stopping performance at Premios Juventud this month, proving that they are continuously raising the bar to unforeseen heights.
Eslabon Armado, the first Mexican act in history to go No. 1 on Billboard’s Global 200, is overcoming all adversities in an unparalleled manner. Upon the release of their single “Ella Baila Sola” with Peso Pluma, they have pioneered the Regional Mexican genre on the global charts to unimaginable heights. The single has peaked at No. 1 in 12 countries on the Spotify charts, while also peaking at No.1 on the Spotify Global 50 for a record-breaking 9 weeks.
“Ella Baila Sola” has also set the record as the only Regional Mexican song to reach the Top 10 on Billboard’s Hot 100, which simultaneously impacted an influx of the genre entering the chart. They have received a number of awards including “Top Artist-Regional Mexican Urban” (Premios Tu Música Urbano), “Favorite Duo or Group” (Latin American Music Awards), “Top Latin Albums Artist of the Year” (Billboard Latin Music Awards), and “Top Latin Duo/Group” (Billboard Music Awards). Eslabon Armado is only at the beginning and have already cemented their legacy.
They are making sure the world knows that the Regional Mexican genre is here to stay, and along with it, a group of four boys with an undeniable passion, talent, and star power continues to be recognized globally.