Pioneer of an unforeseen women’s movement that revolutionized Latin music, NATTI NATASHA shows us why women uniting is evergreen, this time recruiting Argentina’s MARIA BECERRA
After earning another No. 1 HIT on Billboard’s Latin Airplay and Latin Rhythm Airplay charts with her global hit “Mayor Que Usted”, which simultaneously made her the Latin female artist with the most Top 10s on Billboard’s Latin Rhythm Airplay chart, Dominican icon Natti Natasha is ready to unleash another banger, delivering a powerful message to women with her unapologetic demeanor and sensual style, and at the same time challenging Latin men around the world. This time, Natti recruits “leading lady of the urban movement in Argentina”, María Becerra, on “Lokita”, a new anthem to be embraced by fans around the world. Released under Pina Records/Sony Music, the track is ready to take over all digital music platforms today.
Produced by Raphy Pina, Natti Natasha, DJ Luian and Mambo Kingz, and written by Natti Natasha and María Becerra, “Lokita” stands out for its sensual and provocative lyrics that are accompanied by a contagious rhythm. Using the perfect formula that made her into the leading voice of women in Latin music and the urban movement, Natti Natasha unveils her more seductive side combined with Maria Becerra’s authenticity, representative of a new generation of women in Argentina, to create a musical masterpiece.
Natti Natasha and María Becerra dedicate this danceable track to all Latino men that make us go “Lokita(s)» (crazy). “Lokita” is a song that both women and men, from any part of the world, will identify with. From the Caribbean to Mexico to South America, this track will inspire people around the world to raise their flag with pride. “Working with María was very special. To be completely honest, we both enjoyed writing and recording this track together. It’s a song that I am sure will get people dancing and just enjoy it overall,” expressed Natti Natasha.
Filmed in Buenos Aires, Argentina, the video was directed by Venezuelan director, Nuno Gomes. Shot in the historic Casa de La Cultura, both artists take us on a journey through four visual sets, using each to express their mood. In a sensual and provocative manner, the ladies show us their desires and let us know who makes them feel “Lokita”. Between the visual effects and extras from different countries, Natti and María unapologetically express what they feel and show us that the women’s movement is not only evergreen but is more alive than ever.
Recently, Natti Natasha’s global hit “Mayor Que Usted”, with Daddy Yankee and Wisin & Yandel, has accumulated over 50 million streams across digital platforms and has earned over 60 million views on Facebook. The track charted to No. 1 on radio in the United States and in Puerto Rico landed on Billboard’s Latin Airplay and Latin Rhythm Airplay charts and was also able to position itself No. 1 Mexico and the Dominican Republic.
