«Ally Brooke is willing to do anything for love … Por Ti cements the former Fifth Harmony star’s pivot to Latin music.”
– Exclusive with Rolling Stone
«Por Ti» is Ally’s second all-Spanish single which will be included in her upcoming all-Spanish EP to be released later this year
Multi Platinum recording artist and pop culture phenomenon Ally Brooke returns with a powerful message of the strength of love highlighted in her new single and video “Por Ti”. Released under AMSI Entertainment, this powerful Pop-Reggaeton ballad will have audiences asking themselves, ”how far are we willing to go for love?”
Written by Ally Brooke and emerging Latin urban artist EIX, among others, “Por Ti” was produced by rising Latin urban producers Tazmania and King Mora and was recorded at the iconic Puerto Rico studio Hear this Music. The video was directed by Joshua Ramirez for Jack Nine Films [Nio Garcia, Anonimus, Bryant Myers] and filmed on location in Orlando, FL.
The video tells the story of a woman who finds love in a man who’s not picture perfect. Although the woman is willing to do anything for him, doing the right thing, however difficult and painful, is the only way to save him and their unconditional bond forever. To save their love, the woman betrays the man for the right reasons and vows to remain loyal to him. “If I could protect you, so you don’t fall. Although there are things you don’t deserve, my heart belongs to you,” express the lyrics to the track. Through powerful and emotional visuals aligned with the song’s verses, Ally interprets the storyline of the concept video flawlessly, delivering a powerful vocal performance that fans will embrace. The moving ballad depicts just how far people are willing to go for love.
Ally Brooke continues to pave the way for success coming her way. As a solo artist, she’s amassed an impressive 1 billion global streams, and earned her first solo #1 single on US Dance Radio with Afrojack for “All Night”. In 2021, she made history by becoming the first female artist to sign to Duars Entertainment (management) and AMSI Entertainment (label), and served up her Spanish-Language debut single “Mi Música”, kicking off what promises to be her biggest and boldest chapter yet. Ally recently joined jewelry brand Love Grenades as a spokesperson and launched a signature jewelry collection, Let Your Light Shine, featuring timeless pieces that deliver a message of love, light, and positivity to all. “Por Ti” is the second single of her highly anticipated all-Spanish EP coming later this year.