Produced by Yann C, LUNY and Raphy Pina, «Ram Pam Pam» features a «Dream Team» of songwriters, including Daddy Yankee and Justin Quiles, among others
Becky G and Natti Natasha’s «Sin Pijama» became the most-streamed collaboration between two women in the history of the Latin music, almost at 2 billion views on YouTube and achieving
38x Multi-Platinum status in the US.
«Ram Pam Pam» made its Global Broadcast Premiere TODAY on Viacom’s MTV properties, including MTV Live, MTVU and MTV’s Global Network throughout the US, Europe, Spain, France, Italy, Latin America, Africa and Hungary
This month marks the three year anniversary since Natti Natasha and Becky G collaborated on the global anthem for women empowerment “Sin Pijama”, a track that would change Latin music forever. Released under the Pina Records/Sony Music Latin, these two Latin stars come together to create the perfect combination for “Ram Pam Pam”, a track that will help these leading ladies continue the movement they started.
In 2018, Natti Natasha and Becky G conquered digital music platforms and topped multiple Billboard charts (No.1 on Latin Airplay and Latin Rhythm). They inspired female artists around the world to fight for their dreams, and helped pave the way with their global hit phenomenon “Sin Pijama”, which nears 2 billion views on YouTube, has surpassed 600 million views on Spotify and is certified 38x multiplatinum in the U.S.
Today, Natti Natasha and Becky G come together to release “Ram Pam Pam”, their new collaboration produced by Yann C, LUNY and Raphy Pina. The song, characterized by its catchy lyrics and electrifying beats, brought together a «Dream Team» of songwriters, including Natti, Natasha, Becky G, Daddy Yankee and Justin Quiles, among others. In this new summer anthem, Natti and Becky G speak their minds and deliver a message of self-love, security and independence.
“Three years ago, Becky G and I released a song that became an anthem for all women. Today, I’m so proud to collaborate once again with Becky, someone who I appreciate and admire. I’m positive that we’re going to continue breaking down barriers for women in the industry with another empowering song that’s perfect to enjoy among friends,” expressed Natti Natasha about the most anticipated collaboration of the year. “Women must unite and not compete with each other. In unity, there is strength and we have demonstrated that,” said Becky G about what it means to collaborate with women in the music industry.
The music video was directed by Daniel Durán from 2 Wolves Films (Sin Pijama) and was filmed in Miami, FL. The video is a continuation of Natti’s most recent hit “Las Nenas”, which ends with Natti getting into a car with Becky G. The video’s set in a basketball gym, where both Natti and Becky G appear as the winning combination, dressed for the occasion in vibrant and colorful basketball themed attire. The ladies are not only joined by a group of sexy, choreographed dancers, but tease a throwback to “Sin Pijama” by featuring a cameo by non-other than Prince Royce. Both women rise to the occasion and dominate the video with their presence, sensuality and undeniable chemistry.
Natti Natasha kicked off 2021 with unstoppable force, showcasing both an artistic and musical rebirth. She released «Antes que salga el sol» with Prince Royce, a single that peaked No. 1 last week on Billboard’s Latin Airplay and Latin Pop Airplay charts. In February, Natti would reveal the miracle of becoming a first time mom by giving an unforgettable televised performance of the song alongside Royce, which would become one of the most historic moments in Premio Lo Nuestro award history. In celebration of Women’s History Month, Natti released the female empowerment anthem «Las Nenas» with Cazzu, Farina and La Duraca, making it the first time in history that four Latin urban female artists were featured on an urban-reggaeton track together, affirming that the union among women in the genre is far from over. “Antes que salga el sol” and “Las Nenas” have surpassed a combined 55 million views on YouTube and 28 million streams on Spotify, alone.
In April, the Dominican singer graced the cover of one of the UK’s leading magazines, Phoenix UK, and America’s #1 Latin publication, People en Español, simultaneously.