“Eix, among the ten artists of the new generation of urban artists who aspire to stand out» – Primera Hora
Captivating the urban genre with his romantic songs, the rising star Eix debuts his new single “Por él” alongside the Billboard Latin Music Award-winning artist Casper Mágico. The single’s catchy rhythm, imposing lyrics, and simmering chanteo are certain to make it the next hit in the urban genre. Released under Duars Entertainment, “Por él” is now available to stream on all digital platforms and the video on Eix’s YouTube channel.
The single was composed by Eix, Casper Mágico, and Eric Duars, among others, and was produced by Shine and Jay Music. Trusting the sentiment and the intense rhythm of his music’s ability to connect with his fans, “Por él” is a reflective song that many will be able to identify with and sing at the top of their lungs. “I think we have all been with a person who’s hurt us to the point where decide to change for them. In this single, we tell the story from the perspective of a woman, who has decided to change “Por él” (for him). We should learn not to change for anyone and be aware of our self-worth. If the person we are with does not see our worth, then we should decide to move on,” expressed Eix. It has been an honor to collaborate with Casper Mágico since “he has achieved great things within the urban genre,” added Eix.
The music video was directed by Cueto for Mastermind Entertainment and was filmed in Fort Lauderdale, Florida. Through the video, we are able to see the transition the main character undergoes. At first she would wait “Por Él” (for him) every night experiencing a feeling of indifference until she decides to leave that behind and enjoy her life.
Recently, Eix released «Cuernú», raising his voice against domestic violence and dedicated it towards possessive men. He also released «Aprendí» that included a message of self-love, acceptance and maturity. Both songs have already accumulated 3 million combined streams.
Late 2019, Eix released his EP titled «La Apuesta» with 4 unreleased solo songs and as bonus tracks he included 2 of his most successful collaborations, «Infiel Remix» and «Estaré Remix». The EP has already accumulated more than 36 million streams on Spotify. “Infiel Remix” is a collaboration that has quickly become a global hit debuting #2 in YouTube global charts and has continued to trend in 18 countries. The collaboration included Latin superstar Rauw Alejandro, Brytiago, KEVVO, Jay Wheeler, and Noriel.